Don't forget about one of the highest performing marketing channels - email. Easy to use and simple to set up, the hardest bit will be figuring out what to say and when to say it. Sure, social media has it's place but the tried and tested email workhorse still delivers.
One of the constant bug bears for me is the absence of a simple landing page for even large campaigns.
Often prospective customers are dumped on an existing page which bears no relevance to the ad and leaves the customer to struggle to make sense of what's on offer.
So, if you've reached the next stage of having all important landing pages this guide How to Make Your Landing Page More Persuasive Using Buying Modalities provides great discussion points.
"In this article, Chris Bank of UXPin – The UX Design App details many of the best UI design patterns that have cropped up in modern web sites and mobile apps recently, and examples of how they’re used in popular web and mobile products."
"The big issue is that marketers are generally still viewing digital agencies as simply operating in an extension of the traditional market. That is that digital agencies are often engaged as a ‘digital’ version of their creative agency. This is because for those marketers, digital is seen simply as another media, alongside television, press, radio and OOH." Read on.
"Everything that happens in the world happens on Twitter, and we’re constantly working to make it easier to create, share, consume and connect to what’s happening right now – whenever and however it’s most convenient for you."
With data-driven decisions gradually becoming the norm in every industry, the information dashboard has an important role.
With its interactive and intuitive interface and its ability to visualize data in a single screen, it’s becoming a critical tool in the hands of the business user.
Another great resource from Google. Make your site look great on mobile devices
Whether you're a beginner or an expert, you can find an array of information to make a great site for your mobile visitors.
WatchKit will give developers the tools needed to build app for the Apple Watch. As Tim Cook noted on statge, so far Apple has only worked with select partners to build Apple Watch like BMW, American Express and Starwood Hotels.
With other SDKs called HealthKit and HomeKit, it’s no surprise that the Apple Watch’s SDK is called WatchKit.
We downloaded 10,000 mobile apps this year and we’re sharing insights on how we found them, examined them, lessons we learned about building apps, and a heuristic checklist for how not to screw up your own mobile app dev. More.
UX Design can be defined in several different ways, but in the simplest form it understanding what people do and then designing a way to make it better. The goal is to first clearly define the user and meet their measure of success (in concert with the organizational or client goals). More.