B2B digital consultant · Palmerston North, New Zealand

Digital Strategy, Design, Marketing & Management.

With over 25 years in the digital industry, I’ve worked with large corporations, leading digital agencies, startups and small businesses. Today I work primarily with B2B businesses, with a razor-sharp focus on delivering high-value digital solutions across New Zealand.

Current focus
  • Site optimisation
  • Localisation
  • Advanced search & AI optimisation
  • Lead identification
  • Digital marketing
  • B2B marketing

Services

A one-stop shop for your digital business and marketing needs, from research and strategy through to delivery and ongoing management. Together we’ll identify pain points and opportunities, and find the right solution for you.

01

Insight & Planning

It all starts with insight. I work to understand the business and its customers, and apply that knowledge to meet your objectives.

  • Business analysis & ROI
  • Strategic roadmaps
  • Requirements prioritisation
  • Research, usability & analytics
  • Persona creation
02

Design & Experience

Design at every touchpoint, turning insightful ideas into intelligent, beautiful experiences.

  • Brand experience audits
  • User experience & interaction design
  • Design, copy & content
  • Information architecture
  • Accessibility assessments
03

Search & Content

Search isn’t just about technology. It’s about connecting people to an experience, understanding the rules and adding value.

  • Optimisation & localisation
  • AI search visibility
  • Rich snippets & schema
  • Content planning & creation
  • Competition & opportunity analysis
04

Technology & Measurement

Technology delivers opportunities. I help select and implement the right tools, then measure, analyse and optimise.

  • Tool selection & implementation
  • Websites, ecommerce & web services
  • Artificial intelligence
  • Measurement strategy & KPIs
  • Dashboards & scorecards

Ways to Work Together

Audit & Review

A fixed-scope look at your website, search, ads or tracking, with a prioritised list of what to fix first.

Projects

Defined pieces of work, from a website rebuild or analytics setup to a lead-generation campaign, scoped and priced up front.

Ongoing Support

A monthly arrangement for managing ads, SEO, reporting and tools, so you have senior digital help without hiring. No lock-in contracts.

Not sure where to start? Book a free 30-minute call and we’ll work out the right fit.

My tools

The Tools Behind the Work

How I use each one →
  • Claude
  • Ryze
  • Ahrefs
  • Google Search Console
  • Rank Math
  • OpenSEO
  • Google Analytics 4
  • Looker Studio
  • Google Ads
  • Microsoft Ads
  • Thomasnet
  • HubSpot
  • Apollo
  • Leadfeeder
  • Pipedrive
  • LinkedIn
  • WordPress
  • Astro

A Selection of Brands I’ve Worked With

Richard Ram

About

In Digital Since the Nineties.

I’ve been passionate about the digital world for more than 25 years. After living and working overseas, I came back to New Zealand, spent some time in Auckland, and I’m now happily settled in Palmerston North.

I mostly work remotely, and regularly travel to Auckland and Wellington when a project needs me in the room.

Outside client work, I volunteer with Environment Network Manawatū and Business Mentors New Zealand, and sit on the MidCentral Health Consumer Panel.

Let’s Talk About Your Project.

Interested in working together? Share a few brief details and I’ll get back to you promptly.

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