How This Site Is Built, and Why It Costs Almost Nothing to Run
A plain-English look at the stack behind richardram.net – Astro, GitHub, Cloudflare and Claude – and what it means for a small B2B business site.
/blog
Notes on B2B Digital
Practical write-ups on search, AI search, advertising, analytics and websites, from the work I do with New Zealand businesses.
Latest
SEO for Static Sites: What an Ahrefs Checklist Found on My Own Site
I ran Ahrefs' eight static-site SEO problems against this site, then PageSpeed Insights. What it found, what changed, and a five-step check for any static site.
More posts
AI Sales Platforms Compared: Attention, Momentum, Outreach and Salesloft
How four AI sales platforms, Attention, Momentum, Outreach and Salesloft, take admin off sales reps so they can spend more time selling.
Building a Better Web: Mastering Accessibility with Elementor and Divi
What Elementor's Ally plugin and the move to Divi 5 offer for accessible WordPress sites, and why accessibility improves the experience for every visitor.
Google Analytics Too Hard? Here Are Some Alternatives
Privacy-first, open-source, product and visual alternatives to Google Analytics, plus the tools that can stand in for parts of Google Search Console.
The Value of Website B2B Lead Capture Tools
How visitor identification tools such as Leadfeeder and Visitor Queue turn anonymous website traffic into companies sales and marketing can act on.
The Free Marketing Powerhouse: Why Your Business Needs a Google Business Profile
Why a free Google Business Profile is one of the most valuable marketing tasks for a local business: visibility, credibility, engagement and insights.
Privacy Is Good Business: A Five Step Guide to NZ Privacy Act Compliance
Privacy as a trust issue for New Zealand businesses, and five practical steps to comply with the Privacy Act 2020, from a privacy officer to a breach plan.
Designing for All: The Critical Importance of Web Accessibility
Why web accessibility matters for people, the law and SEO, and the six most common accessibility mistakes designers make.
Why Schema Is Vital for SEO and the AI Future
How schema markup earns rich results in search and gives AI search tools facts they can trust about your business.