So, what is the difference between design-driven companies and other companies, and what can design do for companies in terms of product development and other factors such as achieving innovation and business success?
"In this article, Chris Bank of UXPin – The UX Design App details many of the best UI design patterns that have cropped up in modern web sites and mobile apps recently, and examples of how they’re used in popular web and mobile products."
UX Design can be defined in several different ways, but in the simplest form it understanding what people do and then designing a way to make it better. The goal is to first clearly define the user and meet their measure of success (in concert with the organizational or client goals). More.