The Value of Website B2B Lead Capture Tools
Traditional web analytics tell you what pages were viewed and how many visitors arrived. Visitor identification tools go a crucial step further.
Using proprietary IP-to-company mapping and reverse DNS technology, they match the anonymous IP address of a visitor to a specific company profile
The Free Marketing Powerhouse: Why Your Business Needs a Google Business Profile
The primary benefit of a GBP is its ability to put your business directly in front of customers who are ready to buy.
When a potential customer searches for a product or service "near me" or includes a local town name (e.g., "plumber in Wellington"), Google’s algorithm prioritises local businesses with verified and detailed profiles
Privacy is Good Business: A Five Step Guide to NZ Privacy Act Compliance
For New Zealand business owners, privacy is no longer just a "nice-to-have"—it is a strict legal requirement and a cornerstone of customer trust. Since the introduction of the Privacy Act 2020
Designing for All: The Critical Importance of Web Accessibility
Accessible sites are better sites for everyone. Features like clear headings, alt text, and logical structures improve Search Engine Optimization (SEO), making your content easier for Google to index.
Why Schema is Vital for SEO and the AI Future
As search becomes more conversational ("Hey Google, find me a gym that's open now"), unstructured text becomes harder for machines to parse.
Schema creates a "Knowledge Graph" of your business—connecting your brand name to your logo, your founders, and your services in a way that machines can easily digest.
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