AI Sales Platforms
The traditional sales model is hitting a wall.
For years, we’ve relied on "hustle," but in today’s landscape, hustle often translates to "admin fatigue." Sales agents are spending more than 70% of their time on manual tasks—logging CRM data, drafting follow-up emails, and digging through call recordings—instead of actually selling.
A new breed of AI Sales Platforms is emerging to flip this script. Unlike the tools of the past that just recorded activity, these platforms act as AI Agents and Execution Layers that actually do the work for you.
Here is how four leaders in the space are changing the game:
1. Attention
The Problem: "Black hole" sales calls where valuable insights die in transcripts. The Solution: An AI-powered operating layer that goes beyond recording. It uses AI agents to automate post-call "busywork"—instantly drafting personalised follow-ups, updating CRM fields, and generating coaching scorecards. Benefit: Eliminates the "manual tax" on sales data so reps can jump into the next call without 30 minutes of admin.
2. Momentum
The Problem: Fragmented data stuck in silos (Slack, CRM, Zoom) that never leads to action. The Solution: Momentum creates an "execution layer" that connects your stack. It listens for intent signals (like pricing objections or competitor mentions) and automatically triggers workflows—alerting managers in Slack or updating deal health scores in the CRM. Benefit: Pipeline hygiene becomes automatic, and "at-risk" deals are surfaced before they stall.
3. Outreach
The Problem: Inconsistent outreach and a lack of visibility into what actually closes deals. The Solution: The "AI Revenue Workflow Platform." It uses AI agents (like Kaia) to provide real-time coaching during live calls and "Deal Agents" to recommend the next best action to move an opportunity forward. Benefit: It shifts sales from "guessing" to "guided selling," increasing the number of reps hitting quota through data-driven precision.
4. Salesloft
The Problem: Reps being overwhelmed by task lists and losing focus on high-impact activities. The Solution: Their "Rhythm" engine serves as an AI daily planner. It prioritises a rep’s day based on real-time buyer signals—not just a chronological list—ensuring they spend time on the leads most likely to convert. Benefit: Optimises "sales velocity" by ensuring every touchpoint is timely, relevant, and strategically prioritised.
The Bottom Line
The shift is clear: We are moving from Tools of Record (where reps enter data) to Tools of Execution (where AI does the work).
The result? ✅ Less admin, more selling. ✅ Cleaner data for leadership. ✅ Faster deal cycles and higher win rates.
The "hustle" isn't dead—it’s just finally being pointed in the right direction.