Notes on B2B marketing, search, AI search, advertising and websites.https://www.richardram.net/https://www.richardram.net/blog/how-this-site-is-built/https://www.richardram.net/blog/how-this-site-is-built/A plain-English look at the stack behind richardram.net – Astro, GitHub, Cloudflare and Claude – and what it means for a small B2B business site.Sat, 17 Oct 2026 00:00:00 GMThttps://www.richardram.net/blog/static-site-seo-checklist/https://www.richardram.net/blog/static-site-seo-checklist/I ran Ahrefs' eight static-site SEO problems against this site, then PageSpeed Insights. What it found, what changed, and a five-step check for any static site.Sat, 17 Oct 2026 00:00:00 GMThttps://www.richardram.net/blog/ai-sales-agents-2026/https://www.richardram.net/blog/ai-sales-agents-2026/How four AI sales platforms, Attention, Momentum, Outreach and Salesloft, take admin off sales reps so they can spend more time selling.Sat, 03 Jan 2026 00:00:00 GMThttps://www.richardram.net/blog/accessibility-with-elementor-and-divi/https://www.richardram.net/blog/accessibility-with-elementor-and-divi/What Elementor's Ally plugin and the move to Divi 5 offer for accessible WordPress sites, and why accessibility improves the experience for every visitor.Wed, 26 Nov 2025 00:00:00 GMThttps://www.richardram.net/blog/google-analytics-too-hard-here-are-some-alternatives/https://www.richardram.net/blog/google-analytics-too-hard-here-are-some-alternatives/Privacy-first, open-source, product and visual alternatives to Google Analytics, plus the tools that can stand in for parts of Google Search Console.Sat, 22 Nov 2025 00:00:00 GMThttps://www.richardram.net/blog/the-value-of-website-b2b-lead-capture-tools/https://www.richardram.net/blog/the-value-of-website-b2b-lead-capture-tools/How visitor identification tools such as Leadfeeder and Visitor Queue turn anonymous website traffic into companies sales and marketing can act on.Thu, 20 Nov 2025 00:00:00 GMThttps://www.richardram.net/blog/google-business-profile-benefits/https://www.richardram.net/blog/google-business-profile-benefits/Why a free Google Business Profile is one of the most valuable marketing tasks for a local business: visibility, credibility, engagement and insights.Mon, 10 Nov 2025 00:00:00 GMThttps://www.richardram.net/blog/privacy-laws-and-new-zealand-businesses/https://www.richardram.net/blog/privacy-laws-and-new-zealand-businesses/Privacy as a trust issue for New Zealand businesses, and five practical steps to comply with the Privacy Act 2020, from a privacy officer to a breach plan.Thu, 07 Aug 2025 00:00:00 GMThttps://www.richardram.net/blog/accessibility-must-haves/https://www.richardram.net/blog/accessibility-must-haves/Why web accessibility matters for people, the law and SEO, and the six most common accessibility mistakes designers make.Fri, 06 Jun 2025 00:00:00 GMThttps://www.richardram.net/blog/schema-and-seo/https://www.richardram.net/blog/schema-and-seo/How schema markup earns rich results in search and gives AI search tools facts they can trust about your business.Wed, 02 Apr 2025 00:00:00 GMT