Richard's Background
Richard has been involved in digital for twenty years and works with large corporates, award winning digital agencies and a range of startups and small businesses.
Projects have seen him working in New Zealand, Australia, United Kingdom and the USA.
Experience spans large international multi channel content initiatives, establishing and managing in-house design and development teams, and assisting newly formed and existing businesses.
So, how can Richard help?
Research
Strategy and Planning
Project Management
Digital Marketing
Design and Development
Ongoing Management
Richard uses a range of tools and technology depending on what solution is best suited. Richard can assist with technology selection and vendor engagement and has implemented some of New Zealand's most used and complex content management systems. Here are some examples with pretty logos.
Services
Richard puts his own skills and experience to work as well as managing trusted vendors and contractors to deliver a range of services.
How teams are brought together and the mix of in-house and outside personnel is flexible and can be structured to suit.
Well tested and best practise methodologies provide structure, reporting and communication lines and deliver a no surprises approach.
Insight & Planning
It all starts with insight. We work to understand the business and customers, and apply that knowledge to meet objectives.
- Business analysis and ROI
- Strategic roadmaps
- Requirements prioritisation
- Research, usability and analytics
- Persona and scenario modelling and design
Design
Design at every touchpoint. We turn insightful ideas into intelligent, beautiful experiences
- Brand experience audits
- User experience and interaction design
- Design, copy and content services
- Information architecture
- Content development and classification
Technology
Technology delivers opportunities. Selection, implementation and deliver is now a key component of any success.
- Applications and web development
- eCRM
- Ecommerce and web services
- Content and digital asset management
- Mobile
Channels
Content is still king. We create experiences that cross all relevant channels to reach and engage consumers.
- Mobile and location-based services
- Display and behavioral planning
- Search marketing
- Video syndication and aggregation
- E-mail and digital campaign management
Social
Social is not about technology. It’s about connecting people to an experience, knowing the rules and adding value to inspire.
- Social media strategy and activation
- Content creation
- Community management
- Social measurement
- PR integration
Marketing
To drive business success and new ideas we rigorously measure, analyse and optimise in pursuit of the best solution.
- Measurement strategies
- KPI development
- Multichannel metrics
- Dashboard reporting & scorecards
- Qualitative & quantitative analysis
Resources
A collection of my own thoughts and others. Topics span strategy, design and latest trends.
design
Strategy
Mobile
marketing
Tools
Social Media
Featured Resources
Featured
Contact and Social Media Details
Email & Phone
Email: richard.ram@gmail.com
Mobile: +64 21 396 300
Feel free to use the form below to get in touch.
Richard works from home as well as on-site at client offices.
Fooling Around On Twitter
Here you'll find amongst other things my musings on what's happening down at the local park during my never ending dog walking duties..
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RT @HorizonsRC: We are so thrilled to announce that Palmerston North will have the first fully electric bus fleet in the country fr… https://t.co/6sq19QORJA -
Been watching Rabbit Hole. Episode three has a nice summation of data and manipulation courtesy of Mr Dance's chara… https://t.co/cnSA8ig41L
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RT @nbcsnl: roll ⚙️ down ⬇️ your 🫵 window 🪟 https://t.co/eEHUIXbfBv
Bonus Video
Actually bonus is debatable. Here's me being interviewed a couple of years ago.
Down to the Wire, the story of New Zealand's Internet and how it changed our Nation. Featuring video interviews with over 50 Internet personalities and players downtothewire.co.nz brings alive a journey that has revolutionised our lives and shaped our future. Enjoy exploring the website, get connected and please don't hesitate to contribute.
Richard Ram talks about when email wasn't all that fast.
Let's Get Started
Below are a simple set of tools I use to get you up and running quickly. Tools, the approach and my involvement can be tuned to how you want to work and what ongoing support is required. Want to chat right now? Click on the chat icon below and lets get started.
Your Content management system
My content management system of choice is WordPress. It's easy for you to use, it's quick to develop on, has lots of flexibility, a great selection of 3rd party apps and ready to deliver search optimised content.
It's quick and easy to get up and running, chances getting your content organised will take longer than putting the site together.
And of course the site will be mobile friendly.
The Free google tool set
Google comes to the party with a host of free tools to make your life a whole lot easier, better informed and more productive. When you get a website you'll also get:
Analytics
Search Console
Tag Manager
Data Studio
AdWords credit ($100NZD)
Business Listing
And once you're up and running it's up to you how much you want to get involved in learning more.
And the rest
Whether it's email marketing, social media, live chat, CRM there's bound to be a cheap and cheerful off the shelf tool just right for the job. No need to build the features important to you from scratch. And the good news is they all play nicely together, no more pain when it comes to integrating the tools you need.
Once you're website is up and running there are plenty of marketing options at hand I can assist with, whether it be email marketing templates, digital advertising, or getting social media right.
With so much potential value in each social media profile, it’s worth investing the time and effort required to set them up properly. Find out how